# Global Coupon Exchange

**Website:** [gogenex.com](https://gogenex.com)

## Brand Naming Strategy

This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.

### Brand Structure

| Market | Brand | Abbr | Description |
|--------|-------|------|-------------|
| Western (US/Europe) | **Genex** | GNX | Derived from Generation + Exchange, familiar Western naming style |
| Asian (including China) | **Gensen / 券信** | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |

### Unified Domain

- **gogenex.com** - Single global domain for all markets
- Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)

### Naming Logic

#### Genex (Western Markets)
- **Gen** = Generation / Generic / Genesis
- **ex** = Exchange
- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
- Professional, modern, and trustworthy fintech image

#### Gensen / 券信 (Asian Markets)
- **券 (Quan)** = Coupon / Voucher
- **信 (Xin)** = Trust / Credit
- **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
- Use Chinese characters "券信" in Mainland China
- Use romanized "Gensen" in other Asian regions
- Two characters conveying core values: coupon trading + trust guarantee

### Brand Consistency

```
Genex    ←── "Gen-" prefix ──→  Gensen
   ↑                              ↑
   └─────── Same brand family ────┘
                   ↓
                 券信 (Chinese localization)
```

- **Genex** and **Gensen** share the "Gen-" prefix, establishing brand family recognition
- **Gensen** directly transliterates to **券信**, providing seamless connection
- Global users can recognize these as regional versions of the same platform

### Usage Scenarios

| Scenario | Western Markets | Asian Markets (non-China) | China Market |
|----------|-----------------|---------------------------|--------------|
| Company Name | GoGenex Inc. | Gensen Asia Ltd. | 券信科技有限公司 |
| App Name | Genex | Gensen | 券信 |
| Domain | gogenex.com | gogenex.com/asia | gogenex.com/cn |
| Social Media | @gogenex | @gensen_official | @券信official |

> **Note on Company Structure:**
> - **Inc. (Corporation)** for Western markets: Better for VC funding, stock issuance, and potential IPO
> - **Ltd. (Limited)** for Asian markets: Common structure in Asia-Pacific region
> - Social media handles use variations to avoid conflicts with existing accounts

### Legal & Operations

Due to varying financial regulations across countries, each regional brand will:
- Operate as an independent legal entity
- Comply with local regulatory requirements
- Share core technology platform and philosophy
- Establish brand association through parent company

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## Project Overview

Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.

### Core Features

- Coupon asset listing and trading
- Secure transaction matching mechanism
- Multi-currency settlement support
- User credit system

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## Tech Stack

*TBD*

## Documentation

For detailed development documentation, please refer to the [docs](./docs/) directory.

## License

*TBD*
