Add gogenex.com domain, restore full branding details

README.md

@@ -1,18 +1,17 @@
-# Genex - Global Coupon Exchange
+# Global Coupon Exchange
 
 **Website:** [gogenex.com](https://gogenex.com)
 
 ## Brand Naming Strategy
 
-This project adopts a unified global brand with localized naming for specific markets.
+This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.
 
 ### Brand Structure
 
-| Market | Brand | Description |
+| Market | Brand | Abbr | Description |
-|--------|-------|-------------|
+|--------|-------|------|-------------|
-| Global | **Genex** | Primary brand, derived from Generation + Exchange |
+| Western (US/Europe) | **Genex** | GNX | Derived from Generation + Exchange, familiar Western naming style |
-| Asia (non-China) | **Gensen** | Alternative name from Cantonese pronunciation |
+| Asian (including China) | **Gensen / 券信** | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |
-| China | **券信** | Localized Chinese name |
 
 ### Unified Domain
 
@@ -21,7 +20,7 @@ This project adopts a unified global brand with localized naming for specific ma
 
 ### Naming Logic
 
-#### Genex (Global)
+#### Genex (Western Markets)
 - **Gen** = Generation / Generic / Genesis
 - **ex** = Exchange
 - Natural pronunciation, similar to well-known Western brands like FedEx, Amex
@@ -31,28 +30,46 @@ This project adopts a unified global brand with localized naming for specific ma
 - **券 (Quan)** = Coupon / Voucher
 - **信 (Xin)** = Trust / Credit
 - **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
+- Use Chinese characters "券信" in Mainland China
+- Use romanized "Gensen" in other Asian regions
 - Two characters conveying core values: coupon trading + trust guarantee
 
 ### Brand Consistency
 
 ```
-        gogenex.com
+Genex    ←── "Gen-" prefix ──→  Gensen
-             │
+   ↑                              ↑
-    ┌────────┼────────┐
+   └─────── Same brand family ────┘
-    ▼        ▼        ▼
+                   ↓
-  Genex   Gensen     券信
+                 券信 (Chinese localization)
- (Global)  (Asia)   (China)
 ```
 
-- All brands share the "Gen-" prefix for family recognition
+- **Genex** and **Gensen** share the "Gen-" prefix, establishing brand family recognition
-- Single domain simplifies marketing and SEO
+- **Gensen** directly transliterates to **券信**, providing seamless connection
-- Localized names for regional user familiarity
+- Global users can recognize these as regional versions of the same platform
+
+### Usage Scenarios
+
+| Scenario | Western Markets | Asian Markets (non-China) | China Market |
+|----------|-----------------|---------------------------|--------------|
+| Company Name | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
+| App Name | Genex | Gensen | 券信 |
+| Domain | gogenex.com | gogenex.com/asia | gogenex.com/cn |
+| Social Media | @genex | @gensen | @券信 |
+
+### Legal & Operations
+
+Due to varying financial regulations across countries, each regional brand will:
+- Operate as an independent legal entity
+- Comply with local regulatory requirements
+- Share core technology platform and philosophy
+- Establish brand association through parent company
 
 ---
 
 ## Project Overview
 
-Genex (Global Coupon Exchange) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
+Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
 
 ### Core Features