diff --git a/README.md b/README.md
index 18da724..ac7148a 100644
--- a/README.md
+++ b/README.md
@@ -1,19 +1,27 @@
-# Global Coupon Exchange
+# Genex - Global Coupon Exchange
+
+**Website:** [gogenex.com](https://gogenex.com)
 
 ## Brand Naming Strategy
 
-This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.
+This project adopts a unified global brand with localized naming for specific markets.
 
 ### Brand Structure
 
-| Market | Brand | Abbr | Description |
-|--------|-------|------|-------------|
-| Western (US/Europe) | **Genex** | GNX | Derived from Generation + Exchange, familiar Western naming style |
-| Asian (including China) | **Gensen / 券信** | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |
+| Market | Brand | Description |
+|--------|-------|-------------|
+| Global | **Genex** | Primary brand, derived from Generation + Exchange |
+| Asia (non-China) | **Gensen** | Alternative name from Cantonese pronunciation |
+| China | **券信** | Localized Chinese name |
+
+### Unified Domain
+
+- **gogenex.com** - Single global domain for all markets
+- Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)
 
 ### Naming Logic
 
-#### Genex (Western Markets)
+#### Genex (Global)
 - **Gen** = Generation / Generic / Genesis
 - **ex** = Exchange
 - Natural pronunciation, similar to well-known Western brands like FedEx, Amex
@@ -23,46 +31,28 @@ This project adopts a regional branding strategy, using different brand names fo
 - **券 (Quan)** = Coupon / Voucher
 - **信 (Xin)** = Trust / Credit
 - **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
-- Use Chinese characters "券信" in Mainland China
-- Use romanized "Gensen" in other Asian regions
 - Two characters conveying core values: coupon trading + trust guarantee
 
 ### Brand Consistency
 
 ```
-Genex    ←── "Gen-" prefix ──→  Gensen
-   ↑                              ↑
-   └─────── Same brand family ────┘
-                   ↓
-                 券信 (Chinese localization)
+        gogenex.com
+             │
+    ┌────────┼────────┐
+    ▼        ▼        ▼
+  Genex   Gensen     券信
+ (Global)  (Asia)   (China)
 ```
 
-- **Genex** and **Gensen** share the "Gen-" prefix, establishing brand family recognition
-- **Gensen** directly transliterates to **券信**, providing seamless connection
-- Global users can recognize these as regional versions of the same platform
-
-### Usage Scenarios
-
-| Scenario | Western Markets | Asian Markets (non-China) | China Market |
-|----------|-----------------|---------------------------|--------------|
-| Company Name | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
-| App Name | Genex | Gensen | 券信 |
-| Domain Example | genex.com | gensen.io | quanxin.cn |
-| Social Media | @genex | @gensen | @券信 |
-
-### Legal & Operations
-
-Due to varying financial regulations across countries, each regional brand will:
-- Operate as an independent legal entity
-- Comply with local regulatory requirements
-- Share core technology platform and philosophy
-- Establish brand association through parent company
+- All brands share the "Gen-" prefix for family recognition
+- Single domain simplifies marketing and SEO
+- Localized names for regional user familiarity
 
 ---
 
 ## Project Overview
 
-Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
+Genex (Global Coupon Exchange) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
 
 ### Core Features