diff --git a/README.md b/README.md
index 5a22042..18da724 100644
--- a/README.md
+++ b/README.md
@@ -1,86 +1,86 @@
 # Global Coupon Exchange
 
-## 品牌命名 / Brand Naming
+## Brand Naming Strategy
 
-本项目采用区域化品牌策略，根据不同市场使用不同品牌名称，同时保持品牌家族的关联性。
+This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.
 
-### 品牌结构 / Brand Structure
+### Brand Structure
 
-| 市场 Market | 品牌名 Brand | 缩写 Abbr | 说明 Description |
-|-------------|--------------|-----------|------------------|
-| 西方市场 (美国/欧洲) | **Genex** | GNX | 源自 Generation + Exchange，符合西方命名习惯 |
-| 亚洲市场 (含中国) | **券信 / Gensen** | GS | 中文"券信"，罗马拼音"Gensen"源自粤语发音 |
+| Market | Brand | Abbr | Description |
+|--------|-------|------|-------------|
+| Western (US/Europe) | **Genex** | GNX | Derived from Generation + Exchange, familiar Western naming style |
+| Asian (including China) | **Gensen / 券信** | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |
 
-### 命名逻辑 / Naming Logic
+### Naming Logic
 
-#### Genex (西方市场)
+#### Genex (Western Markets)
 - **Gen** = Generation / Generic / Genesis
 - **ex** = Exchange
-- 发音自然，类似 FedEx、Amex 等西方熟悉的品牌风格
-- 专业、现代、可信赖的金融科技形象
+- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
+- Professional, modern, and trustworthy fintech image
 
-#### 券信 / Gensen (亚洲市场)
-- **券** = Coupon / Voucher (优惠券、票券)
-- **信** = Trust / Credit (信任、信用)
-- **Gensen** = 粤语发音 "gyun seon" 的罗马化拼写
-- 在中国大陆使用中文"券信"
-- 在亚洲其他地区使用罗马拼音"Gensen"
-- 两个字简洁有力，传达核心价值：券的交易 + 信任保障
+#### Gensen / 券信 (Asian Markets)
+- **券 (Quan)** = Coupon / Voucher
+- **信 (Xin)** = Trust / Credit
+- **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
+- Use Chinese characters "券信" in Mainland China
+- Use romanized "Gensen" in other Asian regions
+- Two characters conveying core values: coupon trading + trust guarantee
 
-### 品牌关联性 / Brand Consistency
+### Brand Consistency
 
 ```
-Genex    ←── "Gen-" 前缀 ──→  Gensen
-   ↑                            ↑
-   └─────── 同一品牌家族 ───────┘
-                 ↓
-               券信 (中文本地化)
+Genex    ←── "Gen-" prefix ──→  Gensen
+   ↑                              ↑
+   └─────── Same brand family ────┘
+                   ↓
+                 券信 (Chinese localization)
 ```
 
-- **Genex** 和 **Gensen** 共享 "Gen-" 前缀，建立品牌家族认知
-- **Gensen** 与 **券信** 直接音译关联，无缝衔接
-- 全球用户可识别为同一平台的区域版本
+- **Genex** and **Gensen** share the "Gen-" prefix, establishing brand family recognition
+- **Gensen** directly transliterates to **券信**, providing seamless connection
+- Global users can recognize these as regional versions of the same platform
 
-### 使用场景 / Usage Scenarios
+### Usage Scenarios
 
-| 场景 | 西方市场 | 亚洲市场 (非中国) | 中国市场 |
-|------|----------|-------------------|----------|
-| 公司名称 | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
-| App 名称 | Genex | Gensen | 券信 |
-| 域名示例 | genex.com | gensen.io | quanxin.cn |
-| 社交媒体 | @genex | @gensen | @券信 |
+| Scenario | Western Markets | Asian Markets (non-China) | China Market |
+|----------|-----------------|---------------------------|--------------|
+| Company Name | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
+| App Name | Genex | Gensen | 券信 |
+| Domain Example | genex.com | gensen.io | quanxin.cn |
+| Social Media | @genex | @gensen | @券信 |
 
-### 法律与运营 / Legal & Operations
+### Legal & Operations
 
-由于各国金融监管政策不同，各区域品牌将：
-- 作为独立法律实体运营
-- 遵守当地法规要求
-- 共享技术平台与核心理念
-- 通过母公司建立品牌关联
+Due to varying financial regulations across countries, each regional brand will:
+- Operate as an independent legal entity
+- Comply with local regulatory requirements
+- Share core technology platform and philosophy
+- Establish brand association through parent company
 
 ---
 
-## 项目简介 / Project Overview
+## Project Overview
 
-Global Coupon Exchange (GCX) 是一个券类资产交易平台，旨在为用户提供安全、便捷的优惠券、礼品卡、票券等数字资产的交易服务。
+Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
 
-### 核心功能 / Core Features
+### Core Features
 
-- 券类资产的发布与交易
-- 安全的交易撮合机制
-- 多币种结算支持
-- 用户信用体系
+- Coupon asset listing and trading
+- Secure transaction matching mechanism
+- Multi-currency settlement support
+- User credit system
 
 ---
 
-## 技术栈 / Tech Stack
+## Tech Stack
 
-*待定 / TBD*
+*TBD*
 
-## 开发文档 / Documentation
+## Documentation
 
-详细开发文档请参考 [docs](./docs/) 目录。
+For detailed development documentation, please refer to the [docs](./docs/) directory.
 
 ## License
 
-*待定 / TBD*
+*TBD*