# Genex - Global Coupon Exchange

**Website:** [gogenex.com](https://gogenex.com)

## Brand Naming Strategy

This project adopts a unified global brand with localized naming for specific markets.

### Brand Structure

| Market | Brand | Description |
|--------|-------|-------------|
| Global | **Genex** | Primary brand, derived from Generation + Exchange |
| Asia (non-China) | **Gensen** | Alternative name from Cantonese pronunciation |
| China | **券信** | Localized Chinese name |

### Unified Domain

- **gogenex.com** - Single global domain for all markets
- Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)

### Naming Logic

#### Genex (Global)
- **Gen** = Generation / Generic / Genesis
- **ex** = Exchange
- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
- Professional, modern, and trustworthy fintech image

#### Gensen / 券信 (Asian Markets)
- **券 (Quan)** = Coupon / Voucher
- **信 (Xin)** = Trust / Credit
- **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
- Two characters conveying core values: coupon trading + trust guarantee

### Brand Consistency

```
        gogenex.com
             │
    ┌────────┼────────┐
    ▼        ▼        ▼
  Genex   Gensen     券信
 (Global)  (Asia)   (China)
```

- All brands share the "Gen-" prefix for family recognition
- Single domain simplifies marketing and SEO
- Localized names for regional user familiarity

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## Project Overview

Genex (Global Coupon Exchange) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.

### Core Features

- Coupon asset listing and trading
- Secure transaction matching mechanism
- Multi-currency settlement support
- User credit system

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## Tech Stack

*TBD*

## Documentation

For detailed development documentation, please refer to the [docs](./docs/) directory.

## License

*TBD*