hailin
04a55e3e12
- admin-web 登录页底部 "Genex 券金融平台" → "Genex 管理后台"，风格统一 - admin-web 顶部搜索栏改为弹性宽度（width:100%/maxWidth:320），修复窄屏溢出 - 全平台品牌口号统一更新为"让每一张券，自由流动" 覆盖：genex-mobile(4语言) / miniapp(3语言) / portal(zh-CN/en-US) - backend admin-system.service: getConfig() 新增 brandConfig 字段(4语言口号) - admin-web 系统配置页新增品牌配置卡片：支持4语言口号在线编辑并保存 Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com> |
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| docs | ||
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| README.md | ||
README.md
Global Coupon Exchange
Website: gogenex.com
Brand Naming Strategy
This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.
Brand Structure
| Market | Brand | Abbr | Description |
|---|---|---|---|
| Western (US/Europe) | Genex | GNX | Derived from Generation + Exchange, familiar Western naming style |
| Asian (including China) | Gensen / 券信 | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |
Unified Domain
- gogenex.com - Single global domain for all markets
- Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)
Naming Logic
Genex (Western Markets)
- Gen = Generation / Generic / Genesis
- ex = Exchange
- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
- Professional, modern, and trustworthy fintech image
Gensen / 券信 (Asian Markets)
- 券 (Quan) = Coupon / Voucher
- 信 (Xin) = Trust / Credit
- Gensen = Romanization of Cantonese pronunciation "gyun seon"
- Use Chinese characters "券信" in Mainland China
- Use romanized "Gensen" in other Asian regions
- Two characters conveying core values: coupon trading + trust guarantee
Brand Consistency
Genex ←── "Gen-" prefix ──→ Gensen
↑ ↑
└─────── Same brand family ────┘
↓
券信 (Chinese localization)
- Genex and Gensen share the "Gen-" prefix, establishing brand family recognition
- Gensen directly transliterates to 券信, providing seamless connection
- Global users can recognize these as regional versions of the same platform
Usage Scenarios
| Scenario | Western Markets | Asian Markets (non-China) | China Market |
|---|---|---|---|
| Company Name | GoGenex Inc. | Gensen Asia Ltd. | 券信科技有限公司 |
| App Name | Genex | Gensen | 券信 |
| Domain | gogenex.com | gogenex.com/asia | gogenex.com/cn |
| Social Media | @gogenex | @gensen_official | @券信official |
Note on Company Structure:
- Inc. (Corporation) for Western markets: Better for VC funding, stock issuance, and potential IPO
- Ltd. (Limited) for Asian markets: Common structure in Asia-Pacific region
- Social media handles use variations to avoid conflicts with existing accounts
Legal & Operations
Due to varying financial regulations across countries, each regional brand will:
- Operate as an independent legal entity
- Comply with local regulatory requirements
- Share core technology platform and philosophy
- Establish brand association through parent company
Project Overview
Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
Core Features
- Coupon asset listing and trading
- Secure transaction matching mechanism
- Multi-currency settlement support
- User credit system
Tech Stack
TBD
Documentation
For detailed development documentation, please refer to the docs directory.
License
TBD