Rewrite README in English
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README.md
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README.md
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# Global Coupon Exchange
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# Global Coupon Exchange
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## 品牌命名 / Brand Naming
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## Brand Naming Strategy
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本项目采用区域化品牌策略，根据不同市场使用不同品牌名称，同时保持品牌家族的关联性。
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This project adopts a regional branding strategy, using different brand names for different markets while maintaining brand family consistency.
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### 品牌结构 / Brand Structure
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### Brand Structure
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| 市场 Market | 品牌名 Brand | 缩写 Abbr | 说明 Description |
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| Market | Brand | Abbr | Description |
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|-------------|--------------|-----------|------------------|
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|--------|-------|------|-------------|
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| 西方市场 (美国/欧洲) | **Genex** | GNX | 源自 Generation + Exchange，符合西方命名习惯 |
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| Western (US/Europe) | **Genex** | GNX | Derived from Generation + Exchange, familiar Western naming style |
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| 亚洲市场 (含中国) | **券信 / Gensen** | GS | 中文"券信"，罗马拼音"Gensen"源自粤语发音 |
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| Asian (including China) | **Gensen / 券信** | GS | "Gensen" from Cantonese pronunciation of Chinese characters "券信" |
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### 命名逻辑 / Naming Logic
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### Naming Logic
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#### Genex (西方市场)
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#### Genex (Western Markets)
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- **Gen** = Generation / Generic / Genesis
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- **Gen** = Generation / Generic / Genesis
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- **ex** = Exchange
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- **ex** = Exchange
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- 发音自然，类似 FedEx、Amex 等西方熟悉的品牌风格
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- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
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- 专业、现代、可信赖的金融科技形象
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- Professional, modern, and trustworthy fintech image
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#### 券信 / Gensen (亚洲市场)
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#### Gensen / 券信 (Asian Markets)
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- **券** = Coupon / Voucher (优惠券、票券)
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- **券 (Quan)** = Coupon / Voucher
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- **信** = Trust / Credit (信任、信用)
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- **信 (Xin)** = Trust / Credit
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- **Gensen** = 粤语发音 "gyun seon" 的罗马化拼写
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- **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
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- 在中国大陆使用中文"券信"
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- Use Chinese characters "券信" in Mainland China
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- 在亚洲其他地区使用罗马拼音"Gensen"
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- Use romanized "Gensen" in other Asian regions
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- 两个字简洁有力，传达核心价值：券的交易 + 信任保障
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- Two characters conveying core values: coupon trading + trust guarantee
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### 品牌关联性 / Brand Consistency
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### Brand Consistency
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```
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```
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Genex ←── "Gen-" 前缀 ──→ Gensen
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Genex ←── "Gen-" prefix ──→ Gensen
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↑ ↑
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↑ ↑
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└─────── 同一品牌家族 ───────┘
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└─────── Same brand family ────┘
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↓
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↓
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券信 (中文本地化)
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券信 (Chinese localization)
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```
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```
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- **Genex** 和 **Gensen** 共享 "Gen-" 前缀，建立品牌家族认知
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- **Genex** and **Gensen** share the "Gen-" prefix, establishing brand family recognition
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- **Gensen** 与 **券信** 直接音译关联，无缝衔接
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- **Gensen** directly transliterates to **券信**, providing seamless connection
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- 全球用户可识别为同一平台的区域版本
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- Global users can recognize these as regional versions of the same platform
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### 使用场景 / Usage Scenarios
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### Usage Scenarios
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| 场景 | 西方市场 | 亚洲市场 (非中国) | 中国市场 |
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| Scenario | Western Markets | Asian Markets (non-China) | China Market |
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|------|----------|-------------------|----------|
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|----------|-----------------|---------------------------|--------------|
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| 公司名称 | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
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| Company Name | Genex Inc. | Gensen Ltd. | 券信科技有限公司 |
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| App 名称 | Genex | Gensen | 券信 |
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| App Name | Genex | Gensen | 券信 |
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| 域名示例 | genex.com | gensen.io | quanxin.cn |
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| Domain Example | genex.com | gensen.io | quanxin.cn |
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| 社交媒体 | @genex | @gensen | @券信 |
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| Social Media | @genex | @gensen | @券信 |
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### 法律与运营 / Legal & Operations
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### Legal & Operations
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由于各国金融监管政策不同，各区域品牌将：
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Due to varying financial regulations across countries, each regional brand will:
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- 作为独立法律实体运营
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- Operate as an independent legal entity
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- 遵守当地法规要求
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- Comply with local regulatory requirements
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- 共享技术平台与核心理念
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- Share core technology platform and philosophy
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- 通过母公司建立品牌关联
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- Establish brand association through parent company
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---
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---
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## 项目简介 / Project Overview
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## Project Overview
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Global Coupon Exchange (GCX) 是一个券类资产交易平台，旨在为用户提供安全、便捷的优惠券、礼品卡、票券等数字资产的交易服务。
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Global Coupon Exchange (GCX) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
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### 核心功能 / Core Features
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### Core Features
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- 券类资产的发布与交易
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- Coupon asset listing and trading
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- 安全的交易撮合机制
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- Secure transaction matching mechanism
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- 多币种结算支持
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- Multi-currency settlement support
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- 用户信用体系
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- User credit system
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---
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---
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## 技术栈 / Tech Stack
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## Tech Stack
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*待定 / TBD*
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*TBD*
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## 开发文档 / Documentation
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## Documentation
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详细开发文档请参考 [docs](./docs/) 目录。
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For detailed development documentation, please refer to the [docs](./docs/) directory.
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## License
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## License
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*待定 / TBD*
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*TBD*
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