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Genex - Global Coupon Exchange

Brand Naming Strategy

This project adopts a unified global brand with localized naming for specific markets.

Brand Structure

Market	Brand	Description
Global	Genex	Primary brand, derived from Generation + Exchange
Asia (non-China)	Gensen	Alternative name from Cantonese pronunciation
China	券信	Localized Chinese name

Unified Domain

gogenex.com - Single global domain for all markets
Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)

Naming Logic

Genex (Global)

Gen = Generation / Generic / Genesis
ex = Exchange
Natural pronunciation, similar to well-known Western brands like FedEx, Amex
Professional, modern, and trustworthy fintech image

Gensen / 券信 (Asian Markets)

券 (Quan) = Coupon / Voucher
信 (Xin) = Trust / Credit
Gensen = Romanization of Cantonese pronunciation "gyun seon"
Two characters conveying core values: coupon trading + trust guarantee

Brand Consistency

        gogenex.com
             │
    ┌────────┼────────┐
    ▼        ▼        ▼
  Genex   Gensen     券信
 (Global)  (Asia)   (China)

All brands share the "Gen-" prefix for family recognition
Single domain simplifies marketing and SEO
Localized names for regional user familiarity

Project Overview

Genex (Global Coupon Exchange) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.

Core Features

Coupon asset listing and trading
Secure transaction matching mechanism
Multi-currency settlement support
User credit system

Tech Stack

TBD

Documentation

For detailed development documentation, please refer to the docs directory.

License