77 lines
2.0 KiB
Markdown
77 lines
2.0 KiB
Markdown
# Genex - Global Coupon Exchange
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**Website:** [gogenex.com](https://gogenex.com)
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## Brand Naming Strategy
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This project adopts a unified global brand with localized naming for specific markets.
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### Brand Structure
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| Market | Brand | Description |
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|--------|-------|-------------|
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| Global | **Genex** | Primary brand, derived from Generation + Exchange |
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| Asia (non-China) | **Gensen** | Alternative name from Cantonese pronunciation |
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| China | **券信** | Localized Chinese name |
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### Unified Domain
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- **gogenex.com** - Single global domain for all markets
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- Subdomains or paths for regional content (e.g., gogenex.com/cn, gogenex.com/asia)
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### Naming Logic
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#### Genex (Global)
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- **Gen** = Generation / Generic / Genesis
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- **ex** = Exchange
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- Natural pronunciation, similar to well-known Western brands like FedEx, Amex
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- Professional, modern, and trustworthy fintech image
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#### Gensen / 券信 (Asian Markets)
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- **券 (Quan)** = Coupon / Voucher
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- **信 (Xin)** = Trust / Credit
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- **Gensen** = Romanization of Cantonese pronunciation "gyun seon"
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- Two characters conveying core values: coupon trading + trust guarantee
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### Brand Consistency
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```
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gogenex.com
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│
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┌────────┼────────┐
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▼ ▼ ▼
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Genex Gensen 券信
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(Global) (Asia) (China)
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```
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- All brands share the "Gen-" prefix for family recognition
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- Single domain simplifies marketing and SEO
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- Localized names for regional user familiarity
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---
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## Project Overview
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Genex (Global Coupon Exchange) is a coupon asset trading platform designed to provide users with secure and convenient trading services for digital assets such as coupons, gift cards, and vouchers.
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### Core Features
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- Coupon asset listing and trading
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- Secure transaction matching mechanism
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- Multi-currency settlement support
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- User credit system
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---
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## Tech Stack
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*TBD*
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## Documentation
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For detailed development documentation, please refer to the [docs](./docs/) directory.
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## License
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*TBD*
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